Winemaker Attilio, son of Lorenzo and nephew of Attilio Pasini has a son who, guess what…he will call Lorenzo!
This tradition of reusing the names Attilio and Lorenzo has lasted for more than a century, already from the end of the 19th century with the death of my great-grandfather Lorenzo. I like to interpret it as a handover from generation to generation. A sort of legacy of roles, and responsibilities.
For those who have not yet figured it out, I am the last Lorenzo, the one behind the computer who is telling you, broadly speaking, the history of “La Torre” winery from 1925 to today.
I graduated as an accountant in 2014, but since I was a boy, I have always dedicated time to learn the many facets of the trade, from the work in the fields to digital communication. I have been active full time for about 3 years, say from 2016. I mainly deal with the wine-cellar, social media, fairs and networking. I try to bring new points of view and innovative ideas, always comparing myself with my mentor, and dad, who has much more experience than me and from whom I still have a lot to learn. Anyway, the story is still long!
I wish you a good browsing experience on our site. Lorenzo Pasini